Digital consumer profile and acceptance of the offer in pandemic

Investigation article

Authors

  • Alvarado-Morales Lía Melissa Universidad Laica Eloy Alfaro de Manabí (ULEAM). Manta, Ecuador.
  • Zambrano-Roldán Karen Profesora Titular - Universidad Laica Eloy Alfaro de Manabí (ULEAM). Manta, Ecuador.

Keywords:

pandemic, digital, offer, isolation

Abstract

In this article we analyze the profile of the digital consumer and the acceptance of the offer in the pandemic. We collected information from different sources where the majority were surveys carried out on citizens of different countries and according to these observed data that the consumer during the pandemic has become more digital when shopping online as a consequence of the isolation that we are involved in, this leads to new needs and apart it is a faster and safer way. We also have a change in the acceptance of the offer where certain products were demanded more than others, such as despair, cleaning the home, bread yeast, weights, etc.

Keywords: pandemic, digital, offer, isolation.

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References

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Published

2020-07-10

How to Cite

Alvarado-Morales, L. M., & Zambrano-Roldán, K. (2020). Digital consumer profile and acceptance of the offer in pandemic: Investigation article. Revista Científica Arbitrada De Investigación En Comunicación, Marketing Y Empresa REICOMUNICAR. ISSN 2737-6354., 3(6), 38-51. Retrieved from https://www.reicomunicar.journalgestar.org/index.php/reicomunicar/article/view/4

Issue

Vol. 3 No. 6 (2020): Revista Científica Arbitrada de Investigación en Comunicación, Marketing y Empresa REICOMUNICAR.

Section

Artículos

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Copyright (c) 2020 Scientiific Journal Reicomunicar

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